Work Experience
Employment History
Social Media Manager at Picaresca
March 2024 - Current
Currently, I am managing the social media channels for Picaresca, a grassroots coffee shop in Boyle Heights. In collaboration with staff and community members, we have crafted fun, engaging posts that speak WITH the audience and help to amplify the brand.
Since joining, Instagram's number of followers has risen from 11k to 12k.
Social Media Manager at Zwift, Long Beach
February 2018 — February 2024
I have assisted in growing page followers from 30,000 when I started at Zwift to over 370,000.
Led projects to full completion, from content ideation to pulling and comparing post performances against channel benchmarks.
Developed and produced content strategies for major social channels like Instagram, TikTok, X, YouTube, etc. Example of TikTok posts.
Including B2B channels like Linkedin and niche channels like Strava.
Example of Evergreen post that produced 180k views.
Experience working with content creators (influencers, brand ambassadors, high-level athletes). Example of a content creator post.
Collaborated with multiple teams (internally and externally) to ensure projects were completed on time and generated the most engagement possible.
Proficient in writing long-form and short-form copy for post captions and blogs. Blog copy example.
Knowledge of software services such as Brandwatch, Later, and WordPress.
Passion Projects
Nuestra SELA
Collective of community members that provide mutual aid resources in the form of food, school supplies, and clothes to residents of Southeast Los Angeles.
References available upon request