Tour de France Femmes Avec Zwift

My role in the TdFFaZ was to curate the social plan for the campaign from beginning to end, deliver content ideas, and work with partners to collaborate on posts. The result of the campaign was a success, as we informed audiences when the events were happening, who was leading in the event, and helped move the needle forward in women’s cycling.

The goal of the Ironman World Champions project was to highlight Zwift team members and showcase their performance at the race as well as the lead-up to it. Not only were TikTok and IG Reels created, but I also created blog-style content for platforms like Facebook and Strava. The project was an overall success as we told the story of the athletes from arrival to departure from the competition.

IRONMAN WORLD CHAMPIONSHIPS

Alongside the Management at Picaresca, I formulated post ideas, wrote copy, and created videos that spoke WITH audiences and the Boyle Heights community. Posts that I’ve published (especially reels) are tailored to resonate with the viewers and are based on trends and formats that are made to work well with the Instagram algorithm. This is to ensure we maximize engagement and to increase non-follower viewership.

Picaresca

Below are examples of posts that were created by using in-app editing features on Instagram Reels and Tik Tok. The examples show my ability to hop on trending formats and utilize Evergreen content to speak for new product features. It should also be noted that all the posts are organic and don’t have any paid media support.

Self Made Posts